Internet Marketing Expert Predicts Huge Opportunity for Online Marketing Industry with a new Generation Used to Traditional Relationship Marketing.

The world of internet marketing has boomed in recent years as the online commercial industry has benefited from advances in technology and media convergence. In a recent communication to members and affiliates internet marketing legend Mike Dillard of Magnetic Sponsoring identified a major relationship marketing gap in the online marketing business and surprisingly the thirty something Dillard identifies his parents’ generation as the target marketing focus for those involved in relationship marketing.

This has been driven by the recent financial downturn and the pressure on households and older individuals who have seen their pensions and 401k plans come under enormous pressure and even more painful has been the major unemployment impact from redundancies, lay offs and downsizing.

Those who have experienced a more traditional relationship marketing approach, including offline networking and corporate jobs are now seriously considering how they can benefit from the boom in the online marketing business opportunity.

Herein lies the enormous potential for the online marketing entrepreneur of today. There is a whole generation who are excited by the online relationship marketing potential but many of them feel overwhelmed by the daunting internet marketing learning curve they face.

So, in classic marketing parlance this situation neatly presents a group of people with a clear need and an industry which is booming and ready to fill that need. The internet marketing solution for the older generation is presented by those successful young entrepreneurs who have taken the relationship marketing online industry by storm.

There is even a relationship marketing niche within this opportunity for those corporate types who have recently embarked upon their own business as an internet marketer. I refer to this as the cross over niche. There are thousands of individuals now beginning to make significant income online who have spent the majority of their careers in corporate jobs. They have years of experience in traditional corporate roles where relationship marketing was conducted in meeting rooms, bars, restaurants, on the golf course or in exclusive resorts in hotels. Well within this cross over niche that experience and those skills are now able to be channelled to support the education, coaching and mentoring of the “old school” generation. These new entrants to the online relationship marketing world are seeking to build close ties with a group of online business marketers who understand their backgrounds and business experience as well as possess the new skills of today’s successful internet marketer.

So, within the online relationship marketing sector a new opportunity in target marketing is evolving which calls for cross over niche skills, blending the old with the new and leveraging the power of a global industry in combination with the experience of a more traditional relationship marketing generation.